Compelling Storytelling for
Fellow Farmers & Ranchers
Local Communities & Businesses
Old & New: Connect With Your Audience
Startup or a seasoned business, it’s a farm gal fact: You need compelling content to sustain in today’s digital economy. My background as an awarded marketing and communications professional can help get you there. Together, we can gain national exposure; cultivate authentic brand awareness and engagement; and originate newer streams of storytelling revenue.
Here’s how we can grow your brand…
Strategic Communications Planning
developing succinct roadmaps to reach desired readers, subscribers, and customers
starting at $2,500 | contact now
Brand Storytelling & Copywriting
capturing the essence of your brand's achievements and advancements for earned media opportunities
starting at $2,000 | contact now
Script & Speech Writing
writing original video and audio narratives that deepen your audience's connection to your brand, including social formats
starting at $1,500 | contact now
Social Media Copywriting
crafting customized messaging that speaks to target communities while inspiring action
starting at $1,000 | contact now
Content Creation
high-impact photo and video stories that show and tell your authentic brand story to digital readers and followers
priced per project | contact now
brands & clients
Atlanta Foodcast
Atlanta Journal-Constitution
Atlanta Tribune
Black Beauty & Hair Magazine
Black Bride Magazine
Cotopaxi
Cowboys & Indians Magazine
Dr. Locs Studio
Durango Boots
Good Grit Magazine
Justin Boots
MarineMax Lifestyles Magazine
mater mae
M&C Saatchi
National 4-H Council
REI Co-op
The Wall Street Journal
USA Today: 10 Best
Visit Fort Worth
Wrangler
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Overview
REI Co-op: Made Together
Brand copywriter for the 2022 launch of a 22-piece hike collection co-created with outdoor retailer REI Co-op. The project told a comprehensive story of how the collection helps solve unmet needs in outdoor apparel and celebrates Black joy in nature. Earned media resulted in 32 articles, including publications like Outside, Gear Junkie, Travel Channel, Essence, SELF, and Complex Magazine. Online coverage reached a total 203M unique visitors per month. Global consumer trend forecaster WGSN featured the collection in its 2025 “Big Ideas” fashion impact report. Entertainment Tonight spotted actress Ali Wong wearing the collection’s trail pants near her home in Los Angeles during April 2023.
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Overview
Outdoor Afro: Year of Operations
Communications manager to rebrand the national not-for-profit 2022 website and social channels. The two-month turnaround project upgraded the .com platform to .org on a first-name basis. The digital facelift also resulted in an increase of site traffic to nearly 10K visitors monthly and attracted more than 170K followers across its social media. Designing and developing the organization’s first-ever annual report housed on the brand-new site earned the organization’s Marketing & Communications Department two first-place wins at the 2023 Outdoor Writers Association of America conference and awards.
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U.S. Department of Agriculture
project manager
M&C Saatchi
Style Consultant
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Overview
USDA: Black Farmers’ Network
Project manager and research journalist to document nearly 30 new Black Belt Region farmer narratives. Earned media resulted in approximately 20 outlets featuring the network and select farmers, including: Clean Eating Magazine, The Ad Council, The Wall Street Journal, The New York Times, NPR, Thrillist, and The Nation. For the grant project, I increased the network’s Instagram audience to 15K organic followers within a three-year span.
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Overview
M&C Saatchi: Together, We Go Further
Editorial stylist and creative consultant for a commissioned photo shoot with the French ad agency. As part of its 2014 art photography campaign, award-winning photographer Bryan Schutmaat joined 25 photographers from across the globe to capture a series of images that highlighted the photographers’ home countries — the culture, landscape, and heritage. Schutmaat and I collaborated to capture the Deep South fashion, beauty, and lifestyles of a few Georgia Black cowboys. The campaign published in a French exhibition and as a companion booklet.
