Whenever I step onto the storytelling scene, hold tight. My work boots hit the ground quick, fast, and in a hayfield hurry. I’m not here for the fluff or fuss. I’m here for the agribusiness — the brand-stretching, startup-launching framework most folks overlook. I’m not just a writer. I dissect the branding bones. I unravel sustainable stories and stitch them back together with purpose. I know when to hold a moment — and when to fold it into a bigger one. My unconventional creative direction is how local brands get out the starting gate to greatness.

You’ve seen my name alongside icons. Like Beyoncé’s Cowboy Carter Tour Book, where I was handpicked to represent the American South in a special feature produced in collaboration with her sister Solange’s creative studio, Saint Heron. But that spotlight didn’t change my mission. It refined it. I bring that same energy to every community queen and visionary who trusts me with their story. No Olivia Pope scandal. Just the farm gal fixer with a proven digital strategy toolkit. Some folks call it branding. Others call it public relations. I call it Edward Hill Farm heritage work. When done right, folks don’t just get seen. They get booked, sold out, and syndicated. Here’s how five Smalltown USA women trusted me with their vision to launch this year. I took the reins. And led their ambitions straight to the mainstream. Some in two weeks. No more than two months.

Chef Chelsia of Her Majesty Kitchen

Client Goal: Unsure about auditioning for Food Network’s “Chopped,” she needed clarity. My SMART Move:

• Specific: Secure her a national interview opportunity
• Measurable: Prep within 24 hours with mock interviews and media-ready styling
• Achievable: Coach her on the business and branding upside of going national
• Relevant: Position Southern cuisine and Forsyth, Georgia, on the national culinary map
• Time-bound: Prep before her on-camera interview within a day

The Outcome: Chef Chelsia was hesitant. I saw a legacy opportunity. I negotiated directly with the “Chopped” recruiter throughout September 2024 to ensure Chef had an interview seat at the table. Then, I styled her story — literally. In just 24 hours, I ran media prep, mock interviews, and brand voice training. She followed the storytelling cues, honored her food roots just as I outlined, and brought the fire to her pitch. The result? She landed the show. She won. And she brought home $10,000 to reinvest into her country kitchen dreams. I brokered that deal straight out of rural Georgia in 2024. By summer 2025, the world took notice. Foot traffic picked up, culminating in a visit from none other than Shonda Rhimes herself — the mind behind “Scandal” and creator of the Olivia Pope persona that mirrors my own fixer energy. Legacy recognized legacy. Right there in Forsyth, Georgia.

Jill Burnsed of A Little Something Extra Photography

Client Goal: Expand beyond local photography gigs into national storytelling and editorial work. My SMART Move:

• Specific: Bring Jill into my agricultural and rodeo storytelling campaigns
• Measurable: Secure her editorial photo credits with national/international platforms
• Achievable: Create visual content fit for brand pages and cover spreads
• Relevant: Elevate a small-town photographer into niche outdoor industries
• Time-bound: Execute across four key projects in one calendar year

The Outcome: From high school proms to historic magazine covers, Jill rose to the moment. I brought her behind the scenes of my work with Justin Boots, rural health and wellness features, and Georgia rodeo life. She didn’t just keep up, either. She captured culture with confidence that came straight from the heart. Our collaborations have landed Jill’s agriculture photography on Justin Boots’ Boot Prints blog and the cover shot of Canada’s Trailblazher Magazine — capturing the publication’s first-ever Black cowgirl, Georgia farmer, and American South dweller (me😉). Now? Her client list is double, and she’s booked and busy with brands that never knew she existed just one year ago.

Chef Lenise of Treats With Lenise

Client Goal: Open a storefront by Valentine’s Day 2025 and sell out opening weekend. My SMART Move:

• Specific: Launch a high-engagement local campaign
• Measurable: Generate opening weekend buzz across social + hyper-local media
• Achievable: Use my rural-targeted platform to amplify her brand
• Relevant: Strengthen Women of Color-owned small business visibility
• Time-bound: Execute in the two weeks leading up to launch

The Outcome: We didn’t just open Deep South doors. We emptied shelves. I amplified her sweet treats across my personal Cowgirl Candace platforms; coordinated coverage with Middle Georgia news organ “The Macon Telegraph,” and Atlanta lifestyle publication “Voyage ATL” online; landed her macaron recipe inside “Trailblazher Magazine” for the spring 2025 edition; and made sure Monroe County knew something special was coming. By V-Day weekend, Treats With Lenise sold out. A new bakery story turned into a sweet success that made folks take notice far beyond its countryside post.

Kaneisha Miller of EM Farms

Client Goal: Attract new attention to her farm and boost brand visibility. My SMART Move:

• Specific: Feature her farm life in a human-centered story
• Measurable: Secure digital feature placements with national outlets
• Achievable: Use interviews, lifestyle photography, and rural SEO strategy
• Relevant: Showcase a Black mother, farmer, and innovator reimagining rural life
• Time-bound: Launch coverage between spring and summer market season

The Outcome: Kaneisha didn’t just want more eyes, she wanted more intentional foot traffic. I developed a storytelling angle that felt real: a mother of twin boys building a farm life rooted in family, food access, and Southern grit. The results? Digital features from The Wall Street Journal in 2020 to Justin Boots in 2025. Her social engagement grew. Farm traffic tripled. Production followed suit. All from one powerful story right from the red clay of Culloden, Georgia.

Simone Adams of Color My Outdoors

Client Goal: Bring a dormant outdoor equity nonprofit back to digital life. My SMART Move:

• Specific: Relaunch the brand with a refreshed visual identity and mission clearness
• Measurable: Rebuild the org’s web presence, develop a storytelling engine, and grow community
• Achievable: Use my MarComm expertise to design strategy, structure, and social
• Relevant: Position Color My Outdoors as a leading voice in the outdoor advocacy space
• Time-bound: Relaunch in early 2025 and grow steadily through Q3

The Outcome: Simone and her brand had gone quiet. No digital presence. No active audience. No traction. But I saw her aim for People of Color in the outdoors, and I knew how much the South needed her voice in the outdoor equity space. I rebuilt Color My Outdoors from the soil up. A new website with partners Tara and Ashley of Farm & Fir Co., a refreshed brand identity, and a fully activated Marketing & Communications Department gave Simone a powerful platform again. Then, Cowgirl Candace layered in sustainable storytelling: community-led content, a newsletter revival, and tiered partnership opportunities to help attract new sponsors and donors. To reintroduce the brand, I helped orchestrate a sold-out launch party in April in collaboration with Patagonia Beltline, where more than 80 outdoor enthusiasts gathered to celebrate the mission, mingle with community leaders, and witness the vision firsthand. The results? A growing network of supporters. Real funding conversations. And a seat at the outdoor industry’s table where Simone’s voice and visibility could finally rise.

Case Closed: In Strategic Cowgirl Candace Style

I don’t promise glitz. I promise growth. My storytelling isn’t made for fuzz or filters. It’s made to build brands that bloom right where they’re planted. Small town. Global stage. And Deep South soul intact. You’ve read the receipts. Ready to ride? Let’s take your story from pasture to platform. View my storytelling rates and services here.